The guys at http://www.CleanRepublic.com like to have their cake, eat it too, and then save money and the planet on the way home from dinner. They also want you, and everybody else with a bike in the garage, to have the same opportunity. That's why they've launched the Hill Topper electric bike conversion kit as one of Clean Republic's first products, enabling anyone with a bicycle to drop out their old front wheel, drop in their new electric front wheel, and get out riding with ease.

Hills are hard, so I'll just drive.

Smack in the marketing sights of the Hill Topper electric bike conversion kit is the fact that most would-be bike riders would love to ride through their local park, pick up some groceries, or even ride to work, if it weren't for one small part of the route that seems particularly daunting. This is known as the One Darn Hill Problem. Enter the Hill Topper. "If you can take the 20% of the ride that actually worries people, and make it as easy as the flat and downhill parts, you're going to enable a large new group of pleasure, utility, and fitness riders who are just waiting to enter the market," says Clean Republic CEO Michael Shope.

Spandex clad "cyclists" scoff at the idea of spoiling the purity of their sport with something as offensive as an electric motor and battery pack. Shope laughs, "It's a real hoot to be riding my Hill Topper on some errands and pass those guys going uphill in Carharts while I'm eating a snack with one hand." Many other riders are jumping at the opportunity to add electric power to their favorite bike to help with the tough parts of an otherwise very enjoyable and healthy ride.

Indeed, the Hill Topper kit is perhaps more at home in your neighborhood hardware store in the power tool section than it is even in a bike shop. Besides fitness, many Hill Topper owners are using them for basic utility applications like hauling child trailers or groceries. The fact is, when you add electric assistance, more people decide to ride their bikes more often, leading directly to more exercise and overall fitness.

Explore new routes, always make it home.

The Hill Topper electric bike conversion kit also encourages healthy bike rides as it ensures that the rider can always get back home if they want to explore a new route. Since there's never any good way to tell how hard a given bike route is without getting out and riding it, many people just won't take the chance in the first place, even if the ride is solely for recreation and exercise.

With the Hill Topper installed the rider can rest assured they have 10 miles of 250-watt assistance on board. That's enough power to make the average rider feel 3 times stronger when pedaling in tandem with the motor. People are much more likely to go out for a healthy ride and explore a new route if they know the Hill Topper is ready to help at the push of a button.

When is exercise ever fun?

We all know how tough it can be to match up activities that are both fun and healthy at the same time. All too often the concepts seem diametrically opposed. So in discussing the health benefits of a product that encourages bike riding let's not forget what a great crossover riding can be, minus the strain and stress of climbing That One Darn Hill of course. The Hill Topper is the perfect solution for maximizing the enjoyment of the ride, be it for utility or fitness.

More detailed information on the Hill Topper, the founders, and the mission of Clean Republic can be found at the company website: www.CleanRepublic.com.

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